CASHMERE, WA - As a company grows and adds new products to its repertoire, it is worth reevaluating your strategy to ensure the brand is differentiated from the rest in-store. Aiming to do just this, Crunch Pak® recently announced that it redesigned the packaging for 30 apple SKUs in addition to dividing its product line into four categories: Fun (Dipperz); Quick energy (Medley); Mini-meal replacement (Snacker); and Meal solution (Café).
“We looked at the definition of our brand, what our products are used for, and how we could make it easy for the shopper to understand our offerings overall,” said Ozgur Koc, Senior Vice President, New Business and Product Development.
A press release stated that the packaging and its supporting planograms are rolling out to select stores nationwide, after which Crunch Pak will measure sales and adjust its sets accordingly. Overall, the company aims to reinvent the look of the fresh snacking category while creating a solution destination for shoppers.
IRI data states that there was a 79 percent increase in core snacking categories in 2020, the press release continued. Despite challenges across other food sectors, the snack category is reportedly expected to grow three to four percent. As such, IRI suggests implementing new strategies and tactics to manage these changes and drive growth.
“Our goal is to provide healthy and nutritious; high in protein, fiber, and vitamins; occasion-based solutions for shoppers,” Koc said. “We want to be the source for back-to-school and beyond.”
And with this newly redesigned line in tow, I’d say that goal is poised to be met.
For more fresh produce news across all categories, keep checking in with ANUK.
