Cuties Celebrates 100 Days of Sunshine, Partners with iHeart Radio, Donates Buddy Bench in New Video
- by Robert Schaulis
MIAMI, FL – Cuties season is upon us and in honor of the sweetest time of year, Sun Pacific has launched its 100 Days of Sunshine—a campaign that celebrates the beloved California-grown mandarin brand, promotes these healthy snacks, and gives back to communities across the country.
“100 Days of Sunshine is our effort, this year, to really celebrate Cuties season and all the sweetness that comes with it,” said Mel Dohmen, Senior PR strategist for Cuties. “So, we’re really promoting all the different ways that families and kids can share sweetness with one another, with family members—and really help promote kindness and sharing throughout the season.”
In an effort to encourage sweetness, the Cuties brand recently teamed with After-School All-Stars the leading national provider of daily, comprehensive tuition-free academic, fitness, and enrichment programs for underserved families after-school to deliver some California sunshine to kids enrolled in the program at Bowman Ashe/Doolin K-8 Academy in South Florida.
Cuties teamed up with iHeart Media to donate a Buddy Bench—signed by artists performing at the iHeart Radio Jingle Ball tour including Demi Lovato, Nick Jonas, Charlie Puth, Halsey, and Logic—and present a pledge encouraging healthy eating. Additionally, the brand donated a season’s supply of Cuties to After-School All-Stars to keep kids happy and healthy and continue to celebrate sweetness throughout the year.
“We’re so happy and grateful to Cuties and iHeart Radio for donating a season’s worth of Cuties for all 2000 kids in the South Florida After-School All-Stars program,” said Natalia Sol, Vice President of External Affairs for the South Florida After-School All-Stars.
For more, check out Cuties’ high-graphic video above.
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