SAN FRANCISCO, CA - The fruits of Mother Nature are perfectly imperfect. Looking to champion this concept, Dan Park is stepping up to the plate for Imperfect Foods. He officially joined the team on January 3 as its new Chief Executive Officer.
“Imperfect Foods is changing the face of grocery delivery, and I’m excited to be an integral part of this next chapter of the business. We will focus on continually raising the bar of our customer experience while meeting our sustainability goals,” said Park of his new role. “There are certain aspects of the future that I’m concerned about, and as a part of the Imperfect Foods team, I look forward to playing an active role in improving our environment by being a good steward of our planet.”
Park joins Imperfect Foods after four years at BuildDirect Technologies, a Canadian-based online marketplace for building materials, where he was the CEO. He played a major role at BuildDirect as he took the company public and still remains a member of the Board.
According to the release, Park brings nearly three decades of experience building and leading world-class teams at top-tier, multi-billion dollar retail and technology companies, having previously worked at corporations including six years at Amazon and three years at Target.
“The perfect Imperfect CEO needs world-class e-commerce skills, deep operations experience, and a commitment to the brand’s mission,” said Adam Berger, Imperfect Foods’ Board Chair and Insight Partners’ Managing Director. “I first met Dan a year ago, and we have gotten to know each other. The role and timing lined up perfectly, and I’m thrilled to have him lead Imperfect Foods.”
Founded in 2015 with the mission of eliminating the 35 percent of food that ends up wasted in the United States each year and building a better food system, Imperfect Foods began by sourcing ugly and surplus produce that didn’t meet conventional grocery store standards, delivering it directly to customers’ doors. Since its founding, Imperfect Foods has saved over 150 million pounds of food from lesser outcomes and expanded its offerings into a suite of grocery products.
As noted in the release, Imperfect Foods is committed to becoming a net-zero organization by 2030 and was recently certified as a B Corp.
We can’t wait to see what Imperfect Foods accomplishes under the expert leadership of Dan Park.
