SALINAS, CA - 2023 is winding down, and with it a grand year of reflection, appreciation, and celebration for D'Arrigo Bros. Co., of California. The company, which rang in 100 years this year, has run a year-long campaign under the theme A Century of Excellence.
"We wanted to share our history with the world, reflecting on the pivotal moments that have shaped us over the past 100 years," said John D'Arrigo, President, Chief Executive Officer, and Chairman of the Board. "Our social media campaign has been a journey through time, showcasing the dedication, innovation, and resilience that define D'Arrigo Bros. Co., of California."
Shared on Instagram through @andyboyproduce, the company spotlighted key milestones and achievements from each decade of its history, engaging audiences and fostering a sense of shared celebration, according to a press release.
Additionally, D'Arrigo Bros. Co., of California also hosted the 61st Annual Broccoli Rabe Feed on May 19, 2023, at their headquarters in Spreckels, California.
"This year's Broccoli Rabe Feed was extra special as we also celebrated our 100th anniversary as a family of companies. It was a joyful occasion to share our accomplishments, express gratitude to those who have supported us, and look forward to the next chapter of our journey,” John commented. “As we revel in the festivities of our centennial milestone, it's fitting to reflect on the extensive history that brought us to this moment.”
It is impossible to encompass 100 years of family history and produce innovation—the company achieved proprietary patents on its introduction of Broccoli Rabe and Sweet Anise varieties in 1993 alone, for example. Beyond produce itself, key moments ranged from expansions into new markets to state-of-the-art constructions and more.
"As we celebrate our centenary, we honor the vision and hard work of our founders. We remain committed to producing fresh, quality produce for generations to come, carrying forward the legacy of the Andy Boy brand," John reflected.
D'Arrigo Bros. Co., of California perfectly summed its 100th anniversary up as a testament to a century of resilience, innovation, and commitment to excellence. To read more about the legacy, click here.
Congratulations to all who have made this possible, as well as on what is to come!
