D'Arrigo California Boosts Immunity With New Campaign
- by Melissa De Leon Chavez
SALINAS, CA - Taking a boost-on-the-ground approach—and yes, I do mean boost—D’Arrigo California is launching a new marketing campaign to highlight the importance of health to today’s consumers. The Boost Your Immunity health campaign is full of literature on the importance of bolstering the immune system by consuming fresh fruit and vegetables.
“To keep well-balanced and healthy, we need to consume fresh fruits and vegetables as they are packed with immune-boosting vitamins and minerals. Now more than ever, having an optimally functioning immune system is critical to one’s health and wellness,” stated Claudia Pizarro-Villalobos, Director of Marketing.
The campaign particularly shines a light on the health benefits of broccoli rabe and how consuming this delicious cruciferous vegetable, when paired with daily preventative measures that include hand-washing, hand-sanitizing, physical distancing, and a healthy diet and lifestyle, can help boost the body’s natural defenses, much like many other fresh produce offerings.
“So, don’t wait, boost your immunity by consuming Andy Boy broccoli rabe,” emphasized Pizarro-Villalobos. “Broccoli rabe is a nutrient-packed powerhouse veggie that will enhance your immune system.”
Luckily, with consumers feeling bolder in the kitchen these days, partly because COVID-19 has kept us all homebound, D’Arrigo California knows that shoppers are looking for unique, new flavors to add to culinary routines. Broccoli rabe packs a big punch when it comes to flavor and is very versatile: Consumers can blanch, steam, sauté, grill, roast, or puree it—which is exactly what D’Arrigo is highlighting with its new social media campaign.
“We are excited to educate and engage with consumers on our social media platforms during our Boost Your Immunity health campaign. We only have one body so let’s take care of it,” added Pizarro-Villalobos. “Produce is not only safe to consume but essential to a healthy lifestyle—which is vital to everyday life now more than ever."