D’Arrigo California Launches “Romaine’s My Love” Digital Campaign
- by Anne Allen
SALINAS, CA - As summer continues to heat up and consumers seek out the next best fresh produce trend, D’Arrigo California is here to bring romaine to the forefront. The premier grower, packer, and shipper of the Andy Boy label recently launched a Romaine’s My Love campaign that includes an array of romaine recipes that are healthy, tasty, and easy to make.
“The goal of the Romaine’s My Love campaign is to educate consumers on the versatility of using romaine in cold or hot dishes. Starting the week of July 20, our social media content will promote recipes, health benefits, romaine field tour videos that will include harvesting and packing, recipe videos, fun gifs, and more,” stated Claudia Pizarro-Villalobos, Marketing and Communications.
The increased awareness of keeping it green with romaine allows consumers to get creative when cooking with romaine hearts this summer. According to a press release, the campaign will inspire consumers with fun, easy, and healthy recipes that the whole family will fall in love with.
Romaine is not only an extremely versatile veggie to cook with but contains an array of health benefits to boost immunity.
Points to sell to shoppers looking to bolster their immune systems include essential minerals, such as calcium (vital for bone health), magnesium (regulates a healthy heart rhythm), and potassium (aids in carb digestion). Romaine is packed with vitamin C (formation of collagen), vitamin K (aids in blood clotting), and folate (converts carbohydrates into energy).
And, at 10 calories per cup, shoppers can eat large portions knowing they are consuming healthy fuel food to boost immunity. In addition, romaine lettuce has a high-water content, which helps consumers feel full quicker and satiated. The outer leaves are dark green, have a thicker texture, and can have a slightly bitter taste. The inner leaves are paler in color, crisp, crunchy, and have a sweeter taste.
Romaine can be added to any meal of the day, including breakfast (smoothies), lunch (sandwiches, soups, or wraps), or dinner (salads or veggie stir-fry) which makes for a versatile vegetable. Consumers can visit the Andy Boy website to find recipes that will be a hit at the next family meal.
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