Del Monte Fresh Kicks Off 5th Annual "Go Bananas!" Halloween Costume Promotion


Fri. September 16th, 2016
- by Melissa De Leon Chavez     

CORAL GABLES, FL – Following a record breaking banana bash held earlier this year, Del Monte Fresh is looking to launch its 5th annual “Go Bananas! Halloween Costume Costume Giveaway.” The campaign will provide a banana costume as a prize to 1,000 Del Monte® banana fans.

Dennis Christou, VP Marketing NA, Del Monte

“We are thrilled to bring the Go Bananas Halloween promotion back for its 5th year,” said Dennis Christou, VP Marketing NA. “Consumers of all ages love dressing up as bananas and it is a great opportunity to reward our loyal fans while at the same time promoting healthy Halloween treats. We haven’t seen anyone turn down a Del Monte banana costume yet, or the chance to pose in one!”

According to a press release, the “Go Bananas!” promotion gives consumers the chance to win a Del Monte branded banana costume to wear for their Halloween festivities. The contest will randomly award a banana costume to consumers who enter online at www.freshhalloween.com. Fans who want to increase their chances of winning can obtain 5 additional entries by submitting a photo of themselves as a banana using the template provided on the website.

With the growing movement towards clean eating and healthier lifestyles, Del Monte initially launched the “Go Bananas!” Halloween promotion to encourage healthy eating during the Halloween holiday and promote Del Monte® premium bananas as alternatives to traditional Halloween treats.

The four-week promotion ends on September 30th, 2016 in order to guarantee costume delivery in time for Halloween. For more information about Del Monte’s Go Bananas giveaway, visit them at www.freshhalloween.com.

Check back with AndNowUKnow for continuing coverage of fun and quirky fresh produce industry marketing campaigns.

 
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