<p>Del Monte Fresh Produce is launching “Gold for Gold," a first-of-its-kind pineapple promotion. This pirate themed campaign ties into the tropical nature of the golden fruit and encourages US and Canadian grocery shoppers to enjoy Del Monte Gold® Extra Sweet Pineapples while also participating in a sweepstakes for the chance to win prizes that include 24 carat gold bars. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“Del Monte Gold® Extra Sweet Pineapples are incredibly versatile and can be used for cooking a delicious meal or served as a nutritious snack,” said Dennis Christou, VP of Marketing, North America for Del Monte. “Pineapples can be enjoyed year-round, especially in the fall when interest in cooking and baking is heightened as we approach the holidays. We designed this promotion to create excitement about our pineapple even during a normally slow sales period.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Retailers are encouraged to engage their customers even more by creating pirate-themed Del Monte Gold® pineapple displays, according to a press release. Grocers who send pictures and/or videos of their displays to [email protected] will be entered in the Gold for Gold Retail Display Contest. The store with the best display will receive a full load of Del Monte Gold® Extra Sweet Pineapples and one ounce of 24 carat gold (or a donation of equivalent monetary value to a charity of their choice.)</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Del Monte will be giving away one ounce of 24 carat gold to fifteen lucky winners along with an array other prizes. A grand prize winner will receive one pound of gold. In total, Del Monte will be giving away two pounds of pure gold to its Del Monte Gold® Extra Sweet Pineapple consumers and a lucky produce manager! The five-week promotion begins October 28 and ends November 29, 2013.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Good luck to all on this promotion and sweepstakes. Go for the Gold!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.fruits.com/fruits/product-item.asp?nID=19&product=Pineapples" target="_new"> Del Monte Fresh Produce </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
