FALLBROOK, CA - Trade shows are always a celebration, whether it be in honor of new products, hard work, or even the fact that we’re all together again! At this year’s Organic Produce Summit, however, Del Rey Avocado is celebrating the grand opening of its new state-of-the-art packing and distribution facility in Vista, California, as well as new packaging for its ever-so-popular Organic California Reed Avocado. I caught up with Patrick Lucy, Vice President, to learn more ahead of the show.
“We always look forward to getting meaningful facetime with our existing customer base and the opportunity to meet new customers at a nice venue and intimate environment,” Patrick said to me. “This is one of our favorite shows of the year because the venue is unbelievable—how can you not love Monterey in July? OPS provides the best opportunity to meet with decision-makers at all levels of a buying organization in retail, foodservice, and wholesale, and from all over the country.”
Patrick noted that Del Rey Avocado is particularly excited about the opportunity to show these buyers the Organic California Reed Avocado’s new packaging. Specifically, the new packaging will accommodate the larger fruit size, provide for better arrivals, and increase quality—all of which fits into Del Rey Avocado’s commitment to bolster organics.
“Del Rey Avocado was one of the earliest adaptors in California Organic Avocados. We are proud to feature organics as a mainstay to our product line and are committed to more organic acreage in California, Peru, and Chile,” Patrick shared. “In addition, we are proud supporters and active participators in the Fair Trade movement. Fair Trade and organics go hand-in-hand with our overall marketing strategy.”
And if that wasn’t enough for us to celebrate in Monterey in a few weeks, Patrick also revealed that Del Rey Avocado has experienced tremendous growth in organic exports in South Korea and Japan, proving that organic avocados are now a worldwide market for the fruit provider.
To learn more reasons to celebrate with Del Rey Avocado on the OPS show floor, stop by booth #302! For more pre-OPS coverage, keep following AndNowUKnow.
