IRVING, TX - California Giant Berry Farms’ new website layout and design has propelled DMA Solutions, Inc. to the final round for Hubspot’s Website Design of the Year.
DMA’s creative web design and strategy incorporates high-impact photography, recipes, and convenient navigation with drop-down menus for easy use, constructed by utilizing consumer data from Hubspot. It also includes a personal touch, with personalized greetings featured on the site.
“Fresh produce marketing is advancing and California Giant Berry Farm’s website is a direct reflection of this progress,” Dan’l Mackey Almy, President and CEO of DMA Solutions, Inc., said in a press release. “DMA Solutions, Inc. has established a cost-effective way to produce results-based website designs that truly reflect an advanced level of marketing that is accessible to brands across the fresh produce industry.”
According to California Giant, the latest design has resulted in a 77 percent growth in website traffic, as well as quadrupled the company’s contact conversion rate.
“We are now able to be more strategic by providing berry lovers with content that they prefer and that is helpful, using the Hubspot platform for conducting permission-based online marketing,” Cindy Jewell, Vice President of Marketing for California Giant Berry Farms, stated. “Ultimately, we are adding value to the fresh, delicious California Giant berries that people love and thereby increasing and solidifying brand loyalty.”
You can view the nominated California Giant website by going to www.cagiant.com and going to The Buzz blog.
DMA Solutions, Inc. has a long-term commitment to enhancing the consumer online experience with fresh produce clients, according to the company, and continues to partner and invest in Hubspot as part of that commitment. DMA Solutions’ The Core blog is also hosted on the Hubspot platform.
The announcement of the winners for the 2015 Hubspot Impact Awards is also quickly approaching, planned to take place on Sept. 9th at the INBOUND 2015 conference in Boston, Massachusetts.
