Dole Food Company Introduces New DOLE® Chopped! Salad Kit SKUs; Bil Goldfield Comments
CHARLOTTE, NC - Consumer demand ebbs and flows with the evolution of current flavor trends, and one popular packaged salad brand is continuously adapting to these trends to bring new opportunities to the produce department. Dole Food Company recently announced the expansion of its famous DOLE® Chopped! Salad Kit line, tapping into global and regional trends to bring three new flavors to shelves this fall.
"We continue to give retailers and produce managers more reasons to stock DOLE® salads, and consumers more reasons to buy them, as part of our larger mission of motivating Americans toward healthier living and a diet rich in fresh fruits and vegetables," said Bil Goldfield, Director of Corporate Communications. "The new trio of convenient, nutritious meals showcasing the latest flavor trends is expected to excite both salad-lovers and non-salad-lovers alike."
This trio of new offerings includes the DOLE Chopped! Tropical Thai Salad Kit, DOLE Chopped! Maple Pecan Salad Kit, and DOLE Chopped! Double Dill Salad Kit. Each of the products continues the DOLE Chopped! tradition of combining freshly chopped DOLE lettuces and vegetables with toppings and original dressings, and contains no artificial colors or flavors, according to a press release.
Bringing the number of DOLE Chopped! Salad Kit offerings to 17, these new products capitalize on rising consumer trends, such as the triple-digit sales growth of dill and maple vinaigrette dressing products and the double-digit sales growth of Thai sweet chili grocery items since last year.
The three new kits are on-shelf in the refrigerated salad section at supermarkets nationwide for a suggested retail price of $3.99.
Draw your shoppers in with these unique flavor combinations and convenient offerings. All it takes is a phone call with a Dole sales rep!
Stay up to date on the latest fresh produce launches as ANUK reports.