Dole Fresh Vegetables Debuts Three Chopped Salad Kits; David Austin Shares


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Mon. March 18th, 2024 - by Chandler James

MONTEREY, CA - Fresh, healthy flavors are headed to the Chopped Salad Kit space as Dole Fresh Vegetables expands its popular lineup. Joining its selection of refrigerated salad sets at supermarkets throughout North America, the brand is rolling out three new on-trend flavor varieties starting April 1.

David Austin, Vice President of Product Innovation, Dole Fresh Vegetables

“Our strategy is to create the most compelling salad kit flavor varieties in the industry, and then work with our retail partners to make it easy for salad consumers to shop and choose Dole,” said David Austin, Dole Fresh Vegetables Vice President of Product Innovation. “These new Chopped Salad Kit flavors were developed through an extensive development and research process to deliver the popular flavors consumers are seeking and to validate those flavors with consumers to ensure they meet expectations.”

The flavor-forward Chopped Salad varieties include:

  • Italian Sub Salad Kit: DOLE® Romaine lettuce, green and red cabbage, and carrots are tossed with savory pepperoni sausage, provolone cheese, hearty Tuscan herb croutons, and Dole’s tangy Italian dressing
  • Creamy Greek Salad Kit: A fresh, Mediterranean-inspired mix of DOLE Romaine lettuce, green and red cabbage, and carrots is finished with feta cheese, sun-dried tomato croutons, tomato basil seasoning, and Dole’s Tzatziki dressing. This enhanced kit replaces Dole’s current Chopped Greek Kit
  • Sweet Corn Salad Kit: DOLE green leaf lettuce, kale, green and red cabbage, carrots, and green onions are enhanced with crispy sweet corn, crunchy blue corn tortilla strips, and chili-lime seasoning, and then topped with Dole’s Creamy Sweet Corn Dressing made with sweet corn puree
Joining its selection of refrigerated salad sets at supermarkets throughout North America, Dole is rolling out three new on-trend Chopped Salad Kit varieties

The debut of this trio of salad kits is being supported by a national marketing program encompassing trade show trials, advertising, PR, and at-retail point of sale, a press release noted. The new kits bring the total number of DOLE Chopped Salad Kit flavor varieties to 21.

How will the company continue to leverage high-quality fresh vegetables and evolving consumer flavor trends to broaden its portfolio? ANUK will be here to report.