Domex Superfresh Growers® Autumn Glory® Apples Will Showcase New Recipes at This Year's PMA Fresh Summit

Wed. October 18th, 2017 - by Eva Roethler

YAKIMA, WA - Apple harvest is here, and just in time for the Autumn Glory® annual debut at this year’s PMA Fresh Summit. As the highlighted variety for Domex Superfresh Growers®, this apple continues to shine throughout the harvest season.

To highlight Autumn Glory’s culinary usage, Superfresh will have Instagram chef, influencer, and recipe builder Christi Lazar of BizaarLazarr at its PMA Fresh Summit booth to create two dishes: Autumn Glory Apple Pad Thai Salad and Autumn Glory Apple Ham and Cheese Stack.

Catherine Gipe-Stewart, Communications Manager, Domex Superfresh Growers®“Autumn Glory apples are spiralized and represent the ‘noodle base’ with a sweet and savory Pad Thai blend of vegetables and dressing. We wanted to create something 100% produce-based,” said Catherine Gipe-Stewart, Communications Manager, in a recent press release.

The new Pad Thai recipe is a top ten finalist in the PMA Sensory Experience Contest, which will be held today. Superfresh Growers is produce-focused for consumers, as can be seen in its finalist recipe.

Autumn Glory Apple Pad Thai SaladSamples of the Pad Thai recipe will be available at the Fresh Ideas in Action Reception at booth #753 today, October 19th at 4 p.m., where Chef Lazar will be there to discuss the recipe and talk passion with those in attendance. However, if you miss Thursday’s Reception, there will be a sampling of Chef Lazar’s second recipe, the Autumn Glory Apple Ham and Cheese Stack, on Saturday at the Superfresh Growers booth.

The company said that these recipes will come in handy as demand for Autumn Glory apples rises. Harvest begins mid-October, with availability of Autumn Glory apples from November through April. Buyers and consumers should be aware that this variety has been known to sell out quickly.

Mike Preacher, Director of Marketing, Domex Superfresh Growers®“We watched Autumn Glory demand grow dramatically, selling out two months earlier than planned. We are doubling our crop and expect to reach more consumers for a longer period of time,” said Mike Preacher, Director of Marketing, in the same release. 

Word of Autumn Glory’s unique and delicious taste was spread throughout the blogosphere and online portals, ultimately reaching forty-five million consumers. Autumn Glory has kept up with the increased interest and attraction to social media.Autumn Glory Apple Ham and Cheese Stack“We live in an era where everyone wants the next thing to share, whether it is to bring it to the next party, or share on Instagram. Consumers are looking for a new food experience that delivers on flavor and appearance to share, and Autumn Glory does just that,” said Gipe-Stewart.

With smaller than usual sized apples, bulk promotions will be of interest to retailers.

“This will be a great year for bag promotions due to size. Autumn Glory pouch bags are a key part of our marketing program, and we have seen exponential growth in pouch bag sales, especially in the past few years,” said Preacher.

Perhaps bulk sales mean more Pad Thais and unique recipes in our future. If so, AndNowUKnow will be the first to notify you.

Domex Superfresh Growers®