YAKIMA, WA - During the frenzy of fun that was PMA Fresh Summit, Domex Superfresh Growers® debuted its signature apple, Autumn Glory®. A variety that many consumers anticipate in the off-season, Superfresh Growers is ratcheting excitement up to new heights this year by partnering with influencers Kelly Pfeiffer of Nosh and Nourish and Lindsey Johnson of Café Johnsonia—both of whom created and featured recipes that showed off the Autumn Glory’s unique flavor characteristics at the show this past weekend.
“We are proud to work with Kelly Pfeiffer, as she positively promotes easy, simple, and delicious recipes that are produce forward,” said Catherine Gipe-Stewart, Commmunications Manager. “Her presence in the booth brought an element of food knowledge and consumer savvy that elevates the Superfresh Growers and Autumn Glory apple brands. She understands our target demographic, speaks their language, and inspires parents to create affordable and healthy meals for their families.”
Pfeiffer is a blogger and a cookbook author and was featured on Good Morning America for her lunchbox Instagram series that featured healthy meals for kids. According to a press release, Pfeiffer emphasizes that social media (for lunchboxes) is about community and camaraderie and inspiring parents with fun, creative ways to feed their kids. Her current Instagram series, #NourishABC, features Superfresh Growers Organic Bosc pears for the letter S.
At PMA, Pfeiffer and Johnson showcased and offered show-goers the chance to try an Autumn Glory Quesadilla, Autumn Glory Sangria, and a Baguette with Autumn Glory Chutney.
Autumn Glory apples are known for unique caramel and cinnamon notes and a juicy crunch, a flavor and texture combination that has helped consumers fall in love with this variety. According to a press release, sales growth for the Autumn Glory has been exponential, with the variety breaking into the United States top 20 apple varieties in just its second significant year of volume. The 2018-2019 season will be the third year of significant volume for the variety.
Available worldwide now, don’t miss out on the deliciousness of the Autumn Glory this year!
