Domex Superfresh Growers Sweeten Up Your Summer Sweepstakes Begins
- by Jordan Okumura
YAKIMA, WA - Domex Superfresh Growers® is looking to help consumers and retailers dive into summer as it launches its latest campaign: “Sweeten up Your Summer.”
A photo sweepstakes to spread the cherry love, this is the latest launch from two years of successful social media marketing with the hashtag #EatCherries.
“It is no secret how much consumers love cherries. They are always a great accompaniment to any and all of their summertime activities,” Howard Nager, Vice President of Marketing, said in a press release. “We have found that consumers also enjoy posting photos on social media of their family and friends sharing laughs, great times and enjoying the sweet taste of cherries.”
With the use of #EatCherries as a summer social campaign for the last two cherry seasons via its Instagram, Facebook, Twitter, and consumer blog, Domex reports having garnered more than 50 million consumer impressions.
Domex is currently running Chelans into the second week of June with Bings this week through the balance of the month. Lapins will be available the third week of June into the late July, while Sweethearts will be available through early August, the company notes. Rainiers will peak in June and limited supplies will be available into July. In addition, the company is currently harvesting organic cherries over the next few weeks and will finish mid-July.
“Consumer-focused marketing promotions like our ‘Sweeten up Your Summer Sweepstakes’ help us to create an active online dialogue with our consumers, generating excitement for the cherry category and helping prepare our retail partners for the changing demands of the modern marketplace,” Nager added.
Domex added that it has refreshed its digital social content kit this year with the addition of its new Superfresh™ Cherries video, as well as updated graphics and art for social promotion, pre-written tweets, product photography, and tempting cherry recipes.
As the summer season sets in and, with it, consumer demand for refreshing produce, keep checking in with AndNowUKnow for the latest launches in campaign and marketing.