Driscoll's Hosts Sessions and Events at SXSW 2024; Frances Dillard Comments


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Mon. March 18th, 2024 - by Peggy Packer

WATSONVILLE, CA - It was an exciting week of events for the Driscoll’s team as the beloved berry brand recently took to the 2024 South by Southwest® event to discuss the future of industry innovation and share valuable insights regarding agriculture and technology.

Frances Dillard, Vice President of Brand and Product Marketing, Driscoll's
Frances Dillard, Vice President of Marketing, Driscoll's

“SXSW attracts creatives and visionaries from around the globe. Driscoll’s is honored to have been selected for not one but two high-profile sessions,” shared Frances Dillard, Vice President of Marketing, exclusively with AndNowUKnow.

The berry provider kicked off the event with a session titled “The Future of Flavor: Science, Trends, and Innovation,” which explored the future of flavor innovation and the tastes satisfying Gen Z consumers. The session was moderated by Dillard; panel experts included the CEO of the Grapery, a data expert from Circana, and a reporter for Bon Appetit, Taste, and The New York Times.

Driscoll's recently took to the 2024 South by Southwest® event, where it hosted two high-profile sessions discussing industry innovation

As the company explained in a recent release, Driscoll’s Chief Executive Officer Soren Bjorn was front and center in another session on "Innovating Ag: Technology Transforms Our Oldest Industry." The session was moderated by Wall Street Journal Reporter Jesse Newman, and participants from Mineral and Land O’Lakes joined the discussion, which focused on early use cases and ways AI can play a positive role in ensuring the future of our global food supply.

Following these insightful discussions, Driscoll’s also sponsored Food Tank’s “All Things Food Summit” on Thursday, March 14. The event was hosted at the Barr Mansion in Austin, Texas, and featured more than 60 speakers on multiple stages, delicious food, film viewings, live performances, tastings, and more.

As more powerful operations seek to share their insights with the industry, ANUK will be here with the latest updates.