Driscoll's Promotional Ideas and Opportunities for Blackberries


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Tue. December 10th, 2013 - by Jordan Okumura-Wright

Welcome to What's In Store. As we gather close to our friends, family and coworkers around the holidays, we all want to share the best of what the season has to offer and right now that includes an abundance of fresh, plump, juicy blackberries.<hr class="legacyRuler"><hr class="invisible minimal-padding">Driscoll’s has developed some sweet and savory recipes to take advantage of a hearty supply of blackberries available right now. A warm blackberry cider will put cheer back into rosy cheeks. Our blackberry tartlets will tempt every taste bud and blackberry swirl cheesecake is as beautiful as it is delicious.<hr class="legacyRuler"><hr class="invisible minimal-padding">Sales in the berry category have been outpacing all other produce items and blackberries are turning up in more than pies and cobblers. As the fresh berry market leader, Driscoll’s continues to innovate product usage with exciting new recipes on their website and various social media outlets which are helping to drive continued growth consumption and brand recognition.<hr class="legacyRuler"><hr class="invisible minimal-padding">For more than 100 years, Driscoll’s has been synonymous with strawberries and a complete offering of the berry patch - strawberries, blueberries, blackberries and raspberries. With dedicated marketing campaigns, new core berry consumers continue to enter the category. By developing and publishing new recipes on their website and with daily posts on Facebook, Twitter, Pinterest, and other locations, Driscoll’s is leading people back to the dinner table.<hr class="legacyRuler"><hr class="invisible minimal-padding">For the latest and best tasting new berry recipes please visit driscolls.com and for promotional ideas and opportunities for taking advantage of blackberries during this peak season, contact a Driscoll’s sales representative. Thank you for watching What's In Store.<hr class="legacyRuler"><hr class="invisible minimal-padding">