Duda Farm Fresh Foods Launches Annual ‘Dip It 2 Win It’ Sweepstakes; Nichole Towell Comments

OVIEDO, FL - For the tenth consecutive year, Duda Farm Fresh Foods announces the return of its largest annual promotion, Dip It 2 Win It. Running now through February 6th, the sweepstakes will elevate approachable and healthy gameday snacking ideas encouraging celery consumption during the final two months of the professional football season while offering Dandy® celery consumers 26 chances to win a variety of prize packages.

“Each year, we’ve seen increased engagement from our shopper community with the gameday and tailgating content we share as well as with the sweepstakes that gives consumers multiple opportunities to win,” said Nichole Towell, senior director of marketing and innovation at Duda Farm Fresh Foods, in the recent release. “Expanded this year, we will be giving shoppers numerous chances to win, not only through the promotion website but also through mini giveaways hosted on our social media platforms. Our additional Facebook flash promotions aim to reach a community of fans that typically does not engage with Instagram to ensure maximum giveaway inclusion for followers on both platforms.”

In addition to elevating football watch parties and encouraging consumers to enter the promotion, Duda Farm Fresh Foods is driving demand for Dandy-branded celery through a 360-marketing campaign, including targeted email marketing, local broadcast segments, influencer support, public relations efforts, and social media content supported by advertisements targeted to celery lovers.

“With the big game in February serving as the second-largest food occasion of the year following Thanksgiving, this is a critical season for retailers to have their shelves stocked with high-demand items, including Dandy celery!” added Towell.

Duda Farm Fresh Foods offers retailers and shoppers a variety of celery options, from the recently launched 2-inch celery dippers™ to the tried and true fresh cut celery options available in multiple size cuts and pack sizes to meet consumer needs.

For gameday entertaining inspiration or to learn more about the Dip It 2 Win It Sweepstakes, visit www.DipIt2WinIt.com, and follow Dandy Fresh Produce social media platforms for daily recipe and celery usage inspiration at Facebook, Twitter, and Instagram.