Envy™ Apple Brand Joins Hallmark Channel's "Countdown to Christmas" Program Promotion
- by Jordan Okumura
LOS ANGELES, CA - Is there more of a staple in the U.S.’s holiday home activities than Hallmark Channel’s Countdown to Christmas? Already as iconic as decorating a tree and wrapping presents, it’s easy to imagine this will be even more of a staple this year as families stay in to help further halt the spread of COVID-19, and among the warm tales and retellings will be Envy™ apples.
“Hallmark Channel’s popular Countdown to Christmas programming is especially relevant this year as families spend more time at home. Envy apples invites consumers to pause and enjoy the best of the season, enhancing holiday moments of joy and connection with delicious flavors,” said Cecilia Flores Paez, T&G Global Head of Marketing for North America, which owns the apple brand.
At retail, Envy apples are offered in special holiday 2 lb bags with holiday-themed display bins.
“As the spirit of Christmas grows during this important shopping period, so too does the opportunity to connect with shoppers in relevant and meaningful ways, which is the purpose of this comprehensive Envy holiday activation,” Flores Paez noted.
Partnering with the established network, Envy apples will be featured on Hallmark Channel’s broadcast, social, and digital properties to inspire millions of consumers to include the premium apple in their holiday recipes, décor, and more, according to a press release. Beginning in mid-November, this fruitful partnership will see Envy star in a recipe demonstration on Hallmark Channel’s daily Home & Family TV morning show with Debbie Matenopoulos and Cameron Mathison. A sponsored video will also see the hosts demonstrate how to assemble a festive cheese and charcuterie board centered on Envy apples. Consumers will also have access to more recipes, serving tips, and other holiday inspiration on HallmarkChannel.com while display ads throughout the Hallmark Channel’s network of websites will drive viewers to these online resources.
T&G Global has launched a new website, HolidaysWithEnvy.com, featuring a series of recipes inspired by several of the holiday films that will premiere as part of the Countdown to Christmas to further enhance the partnership.
In addition to a push for a 6-week activation leading up to Christmas, which is already expected to exceed 200 million impressions amid the season, even more merry and eye-catching point of sale materials are available for interested retailers.
Envy, marketed by CMI Orchards, Rainier Fruit Co., and Oppy, now joins a league of 24/7 holiday programming, not to mention the accolade Hallmark Channel holds for the past four years, ranking among the most-watched networks in Q4 with women aged 25–54.
Congratulations to the latest blushing star of holiday cheer!