In this exclusive interview, Phil Gruszka, President of Gruszka Consulting, joins AndNowUKnow.com to talk about the health of the nation. Before starting his own consulting firm, Mr. Gruszka served as Vice President at Grimmway Farms for eight years. In part one of this three part series, Phil Gruszka talks to us about the importance of smart marketing with regards to fresh produce and what companies should consider when putting healthy food on consumer's plates.<hr class="legacyRuler"><hr class="invisible minimal-padding"> Mr. Gruszka tells us that those in the produce industry owe it to the health of the nation to vie for a share of the stomach. Competing with Consumer Packaged Goods (CPG) marketing firms, is something that the produce industry both should be doing and needs to be doing at a higher level. For produce companies, the hesitancy for many may come down to the dollar signs, but Mr. Gruszka suggests that smart, efficient and fact based marketing can still be undertaken when marketing to retailers and consumers.<hr class="legacyRuler"><hr class="invisible minimal-padding"> What helps produce vie for that share of the stomach is that consumers are predisposed to liking what the companies grow and what they feed their families. There are great marketers in the produce industry and companies that have embraced marketing on various levels and have incorporated members of the consumer products and packaged goods industry into produce. The produce speaks for itself, by marketing healthy and fresh fruits and vegetables.<hr class="legacyRuler"><hr class="invisible minimal-padding"> In the upcoming parts in this series, Mr. Gruszka aims to discuss the fundamental ideas that the produce industry can put into place while giving practical examples of what people are doing today to embrace marketing at various levels.<hr class="legacyRuler"><hr class="invisible minimal-padding">Gruszka Consulting<hr class="legacyRuler"><hr class="invisible minimal-padding">(888) 730-4369<hr class="legacyRuler"><hr class="invisible minimal-padding">www.gruszkaconsulting.com<hr class="legacyRuler"><hr class="invisible minimal-padding">
