TORONTO, CANADA - Ask anyone in the industry, and they’ll tell you they want accessible consumer data they can act on. This is especially true for certain staple categories, such as apples, where unlocking growth has proven challenging. A solution on the market is Execulytics Consulting’s Quick Service Research (QSR), which delivers custom, decision-ready insights at a price point that fits real-world budgets.
“Even the most familiar items have blind spots. Apples feel universally understood, but when you ask consumers directly, you uncover very specific barriers and opportunities. That’s where growth lives,” detailed Mike Mauti, Managing Partner.
Through QSR, Execulytics uncovered that apples remain one of the most widely consumed fruits in Canada, with frequent purchase across a broad consumer base and strong household penetration.
However, growth is not so easy. Rising prices, expanding varietal choice, a plateauing health narrative, and persistent consumer misconceptions are creating new friction at the shelf. To combat these challenges, Chelan Fresh utilized QSR, which provided immediate insights into future strategies.
“‘An apple a day’ once defined the category,” shared Mac Riggan, Vice President of Sales and Business Development, Chelan Fresh. “Today, that message competes in a much louder health conversation. What this research gives us is clarity, where apples still resonate, and where we need to re-earn relevance.”
By combining tailored survey design with rapid deployment across the United States, Canada, and global markets, QSR provides clear, actionable feedback in as little as two weeks. The goal is simple: give more companies the ability to hear directly from their consumers, without the cost barriers that have historically limited access.
“Bringing new varieties to market has always been challenging, but the rules have changed,” added Stewart Lang, Senior Category Consultant for Chelan Fresh. “There are new questions, new hesitations. Partnering with Execulytics allows us to hear directly from consumers and adapt in real time. Even if a new apple is a better choice than existing offerings, it still has a significant barrier to overcome: the cognitive aspects of how humans decide.”
For accessible consumer insights, turn to Execulytics Consulting.
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EXECULYTICS CONSULTING
Execulytics is a consulting firm catering to the produce supply and independent grocery retail industries.
