YAKIMA, WA - We’re just a couple of days away from National Opal® Apples Day, December 9, which presents a prime opportunity to spotlight the beloved Opal variety and capture more shopper dollars.
“Opals and family time are the highlight of our holiday season,” said Chuck Zeutenhorst, Vice President of Sales and Marketing, FirstFruits Farms. “Now there is an entire day designated to celebrating Opals, and we encourage you to share them with your family, so they can enjoy them as much as we do.”
Discovered in Europe in 1999, the coveted apple variety is exclusively sold by FirstFruits Farms in North America. It features a vivid bright yellow appearance, unique crunch, and sweet and tangy flavor, with natural non-browning properties that allow it to stay fresh and crunchy long after cutting. Slice ‘em up and they won’t turn brown for hours!
According to a press release, the certified organic, non-GMO apple is currently one of the most sought-after on the market, and is known as “The Apple That Gives Back” as it sponsors the Youth Make a Difference grant initiative, addressing food insecurities in communities nationwide.
How will you celebrate National Opal Apples Day? With exciting promotions and a generous sales boost, I hope!
