YAKIMA, WA- It has been an exciting season for the growers and marketers behind Opal® Apples. From social media engagement, to an exciting schedule of in-store demos and sponsorships of events in partner retailer locales, FirstFruits Marketing is helping to put the unique variety on the map with many retail stores selling out across the country.
With an eye on educating consumers about the sweet flavor and crunchy texture of this unique yellow apple, FirstFruits has been winning consumers over and those in-store demos and events have resulted in a noticeable lift in sales for Opal Apple in local communities, according to a press release.
Opal Apples are a proprietary variety grown and distributed in North America by FirstFruits Marketing, and the eating experience has been called “yummy,” “sweet,” “delicious” and, according to social media and FirstFruits, one of the “#bestapplesever.”
One Facebook fan noted, “No lie, Opal apples are so delicious, I eat them whole. Core, seeds, and all. You have no idea how much I appreciate these apples.”
Another Opal Apple fan described his experience on Facebook, writing, “So you see it went like this. There weren't enough Opal Apples left, so I blocked the display with my cart while I bagged all 14.”
A Los Angeles partner race event featured Opal Apples as a sponsor and offered attendees a chance to taste the variety as a part of participation. When officials posted to the event’s social media channels that Opal Apples would be available at the finish line, the announcement feedback almost rivaled that of a beer garden.
“I am not an apple eater,” another Opal Apple Facebook fan noted. “I don't like to bite through the hard peeling. I picked up a bag of Opals today and already ate two, peel and all.”
Between postings of pictures of well-stocked displays on social media, and constant consumer feedback, this seems to be a win for FirstFruits and Opal Apples.
