FirstFruits Marketing's Opal® Apple Kicks Off its Sixth Season
- by Jordan Okumura
YAKIMA, WA - Opal® apple has returned for its sixth season, and now for a limited time, select retailers across the U.S. and Canada can get their hands on both organic and conventional varieties. The company is marketing Opals as a healthy snack, perfect for the holidays, nothing their distinctively crunchy texture, their sweet yet tangy flavor, and their natural resistance to oxidization.
“We’ve had fans asking for Opal apples since this summer and are so excited to fulfill this insatiable consumer demand just in time for the busy holiday season,” explains Keith Mathews, CEO of the exclusive distributor of Opal apples, FirstFruits Marketing. “After last season’s incredible growth, we’re looking forward to continuing our wonderful retail partnerships and extending our distribution and supply of Opal.”
The Opal apple program is fully supported at retail with high-graphic packaging, point-of-sale materials, and different merchandisers. According to a press release, Opal will also set forth on a robust marketing campaign which will include participation in local events in cities around the U.S. in an effort to personally connect with consumers.
Furthermore, Opal will once again present its Youth Make a Difference Initiative, which in known for funding youth-based initiatives and serving communities in the U.S. where youth (ages 6-25) take leadership roles in the project. The company stipulates that these initiatives must address food security and politics, nutrition, agriculture or education. Last season, the total amount of grants equalled $150,000, with more funding anticipated for the current season. Grant applications will be accepted starting in January at www.opalapples.com.