LOS ALAMITOS, CA - With the new year comes new resolutions, and with new resolutions comes new diets. ‘Tis the season for more fruits and vegetables on consumers’ plates as weight loss efforts take center stage after the decadence of the holiday dinner table.
Interest in making small diet changes, such as eating more fruit and vegetables, sparks in the new year, with 87 percent of consumers jumping on the diet train, according to a recent Wakefield Research survey. Freida’s seeks to make it easier for shoppers to be inspired by healthy eating, everyday, thanks to their unique, colorful produce.
“Consumers want colorful and different produce items to shake up their healthy eating habits in the new year,” said Alex Berkley, Sales Manager, in a recent press release. “They’re looking for recipes that make healthy eating fun and delicious to help kick off 2019 right.”
To top it off, Wakefield Research uncovered that 78 percent of millennials, a coveted market share, are actively interested in discovering new food favorites. Frieda’s addresses these results head on, helping consumers embark on their New Year’s resolutions with healthy, enticing meal ideas like Tumeric-Colored Cauliflower Tacos, Chickpea-Stuffed Stokes Purple® Sweet Potatoes, and Watermelon Radish Avocado Toast. Since juicing has hit hard as a bonafide trend, Freida’s Blood Orange and Ginger Juice will start consumers’ mornings on a the right note.
Truly, Frieda’s can inspire shoppers with merchandising, signage, and recipe solutions that will fulfill their New Year’s resolution needs and make produce the star of their diets.
AndNowUKnow will continue to keep you updated on food and diet trends as we race ahead into 2019.
