Frieda’s has unveiled a new label for its champagne grapes. The attention-grabbing green and purple labels are now available for pre-booking. Good supplies of the grapes will be available starting in July and are packed in a 1 lb clamshell.
“Frieda’s new label stands out in your grape displays which makes it easier for consumers to find them and pick them up,” said Karen Caplan, Frieda’s President and CEO. “No grape display is complete without Frieda’s Champagne Grapes!”
The company recommends that its Champagne Grapes be displayed with other grape varieties. They can also be cross-merchandised with gourmet cheese and wines for entertaining and offer a perfect addition to a Year of Purple display.
