Fresh Del Monte Produce Partners With DreamWorks; Pablo Rivero Details
- by Jenna Plasterer
CORAL GABLES, FL - Fresh Del Monte Produce recently announced its latest collaboration, and to say it’s prehistoric wouldn’t be an insult. In fact, it’s dino-mite! (Pun absolutely intended). The fresh produce purveyor revealed that it has teamed up with Jurassic World: Camp Cretaceous, a Netflix series created by Universal Pictures, DreamWorks Animation, and Amblin Entertainment to add a unique twist to the packaging of its produce lineup while introducing a new generation to the Jurassic World franchise.
“At Fresh Del Monte, we seek strategic brand partnerships to help encourage kids to eat more fruits and vegetables,” said Pablo Rivero, Vice President Marketing North America. “Therefore, we could not be more excited to partner with the Jurassic World franchise to bring these fun products and adventures to families in the United States and Canada. We look forward to getting more fruits and vegetables in kids’ hands and hope this is the first of many future partnerships with DreamWorks and Universal.”
Consumers will be able to purchase select Fresh Del Monte produce items to access an all-new Dinosaur Challenge game throughout the months of September and October, according to a press release. Players can scan and play using different QR codes found on produce tags, which are used to unlock special skills and boosters to help escape the game’s island.
Additionally, users can unlock augmented reality (AR) content and social media filters for a limited time by earning badges and medals within the game, promoting both the series and Fresh Del Monte’s lineup.
Participating Fresh Del Monte produce items include:
- Del Monte Gold® Pineapple
- Honeyglow® Pineapple
- Del Monte® Bananas
- Various Del Monte® Fresh Cut containers
Further enticing shoppers to add Fresh Del Monte’s products to their baskets, consumers in the U.S. and Canada can enter to win a trip to Universal Orlando Resort’s three theme parks in Orlando, Florida.
Give your shoppers the chance to experience this exciting collaboration—and the chance for a sweet vacation—by keeping Fresh Del Monte’s lineup stocked and ready to be piled into baskets.