Fresh Express Launches “Expression Is in Session” Campaign; Fabian Pereira Comments


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Thu. September 18th, 2025 - by ANUK Staff

ORLANDO, FL - As families settle into the busy back-to-routine season, Fresh Express® is bringing inspiration to the table with its new Expression is in Session campaign, running September 10–30.

The campaign encourages consumers to get creative with Fresh Express® salad kits and blends, showing how easy it is to add color, crunch, and flavor to everyday meals. With pre-washed greens and chef-inspired chopped kits, Fresh Express® takes the prep work out of the kitchen, making quick, delicious lunches and dinners a reality for busy families.

Fabian Pereira, Vice President, Marketing, Innovation, International, Fresh Express
Fabian Pereira, Vice President, Marketing, Innovation, and International, Fresh Express®

Regarding the recent release, Fabian Pereira, Fresh Express’ Vice President, Marketing, Innovation, International, said: "Back-to-routine season can be busy, so we’re making it simple for families to enjoy fresh, flavorful meals with our salad kits. With Expression in Session, we’re giving fans the chance to win fun prizes through our national sweepstakes and further encouraging creativity in the kitchen along the way.”

From vibrant salads to unexpected twists on weeknight favorites, Fresh Express® makes it simple to turn mealtime into a moment of self-expression.

The program features a national sweepstakes with prizes valued at nearly $3,000, including:

  • 1 Grand Prize Winner: $500 gift card, three months of Fresh Express® salads (48 free coupons), and a Fresh Express® swag bag (apron, oven mitt, pot holder).
  • 10 Runner-Up Winners: $50 gift card, one month of Fresh Express® salads (16 free coupons), and a Fresh Express® swag bag.

Fans can enter at freshexpresscontest.com now until September 30.


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Fresh Express

The Fresh Express story begins way back in the Roaring Twenties. It was at that time that our founder, a California…