Fresh Farms Ramps Up Green Bell Pepper Production; David Watson and Marco Serrano Comment

Thu. September 1st, 2022 - by Anne Allen

RIO RICO, AZ - Year-round consistency is a valuable trait to have in a supply-side partner, and retail and foodservice buyers recognize this. Fresh Farms continues to ensure that its year-round bell pepper program runs smoothly, and recently announced its green bell pepper production is next in line for the season. The company added Jalisco, Mexico, to its footprint, which helps facilitate that year-round capability.

David Watson, Senior Vice President of Sales and Marketing, Fresh Farms“After having grown bell peppers in Sinaloa since the company started, we have learned a great deal of how to deliver a high-quality green bell pepper to the market and we are taking all that experience with us to Jalisco to deliver the best possible product,” said David Watson, Senior Vice President of Sales and Marketing. “In addition, we will now be offering it through McAllen, Texas, which will assist with continuing fresher logistics in the supply chain.”

Watson continued in a company release, stating that the production in Jalisco will be growing year over year. Fresh Farms is dedicated to working closely with its customers who value high quality and the best overall product possible.

Fresh Farms continues to ensure that its year-round bell pepper program runs smoothly with the addition of Jalisco, Mexico, to its footprint

“Retailers can show they are in the bell pepper business by offering them in large bulk and displays with like usage items as well as bring over other items for dinner ideas tie-ins! Stuffed Peppers are always a favorite in the fall and winter months. Stir-fry and fresh for salads. It’s a very versatile and healthy item!” Watson stated.

Marco Serrano, Sales Representative, also commented in the press release, noting that Fresh Farms is highly focused on quality produce at the most competitive price possible. As such, the grower aims to continue its retail partnerships with a focus on delivering quality to the consumer.

Marco Serrano, Sales Representative, Fresh Farms“The feedback we have received from our customers is that the quality we are currently growing exceeds the standard,” Serrano explained. “I truly believe this new venture in Jalisco will give the retailers exceptional quality from Mexico all year-round, a total game changer! Consumers are looking for great quality at a good price, retailers need to promote quality; consumers will pay for exceptional quality guaranteed!”

For more updates on year-round fresh produce programs, stick with us here at ANUK.

Fresh Farms