NEWPORT BEACH, CA - The Organic Produce Summit (OPS) is kicking off next week, and one supplier with its products on display will be Fresh Solutions Network® (FSN). The provider will be showcasing its Side Delights® organic potatoes and onions at the show alongside Basin Gold Cooperative and the Masser Family of Companies.
“We have exhibited at OPS since it began in 2016, and we are proud to participate in this show featuring our organic potatoes and onions,” said Kathleen Triou, President and Chief Executive Officer of FSN. “Organic-focused consumers desire purity in the food they eat. We provide transparency of our quality potatoes from where they were grown and how they were treated, from the farm to the store. Side Delights Organic potatoes are 100 percent non-GMO, USDA, and state-certified organic. The shopper-friendly packaging includes the top three most popular potato varieties—Red, Yellow, and Russet—and is available as a 3-pound offering in combo mesh, straight Poly, and BioFlexÔ sustainable bags. Organic onions are sold under the Side Delights Organic brand, including colossal, jumbo, and medium sizes of Red, Yellow, and White onions.”
The organic potato segment commands a premium in the marketplace and continues to grow with 5 percent of the potato category dollar share, according to a press release. Organic volume sales represent a 3 percent share of the category, up 2.4 percent versus the year before.
Taste and perceived quality are always among the top five reasons consumers buy organic produce. Post-pandemic, 72 percent of consumers are willing to pay more for organic, 78 percent are willing to pay more for locally grown produce, and 60 percent are willing to pay more for recyclable packaging, the release stated. Side Delights organic potatoes in the BioFlex package hit on all these “premium” qualities.
"As long as consumers want a high-quality organic option for potatoes, we will continue to grow it,” added Triou, “Our Side Delights brand extends easily into the organic space as it represents a quality potato, premium packaging at a competitive price.”
For more in the potato category, you know where to find us.
