Fresh Solutions Network's Kathleen Triou Details Side Delights® Thanksgiving Strategy
- by Chandler James
SAN FRANCISCO, CA - Convenience is top of mind for consumers in 2020—this we know. From in-store signage to digital campaigns, both buy- and supply-sides have been working to make fresh produce aisles more convenient than ever, and Fresh Solutions Network’s (FSN) Side Delights® brand of fresh potatoes is leading the charge. I recently had the chance to sit down with Kathleen Triou, President and CEO of FSN, who told me that the company’s exclusive “How To” and “Tater Tricks” videos have seen a surge in consumer usage as of late, with Side Delights’ new “How To Mash a Potato” video drumming up excitement ahead of the holidays.
“Our data shows that these videos have become essential to consumers’ eating experiences, as we’ve seen a 95 percent watch-through rate on average,” Kathleen told me. “This shows that our videos resonate with shoppers and are well-tailored to their needs.”
With consumers seeking out new and exciting ways to enjoy produce, Side Delight’s recipe videos not only increase brand awareness, but drive sales. So, what are you waiting for, retailers? Demand continues to rise as we head into the holiday season, and Side Delight’s expansive resources are ready and waiting for you.
Studies published on 2020 Thanksgiving spending and meal favorites showed that almost 75 percent of Americans plan to spend the same amount of money or more on Thanksgiving this year. Statistics from multiple studies show that mashed potatoes lead the side dishes that will be served on Thanksgiving. Last year, among U.S. adults who celebrate Thanksgiving, 51 percent cited mashed potatoes as one of their three favorite side dishes. The 2020 results are now in and mashed potatoes are again the clear winner, according to studies titled The Best 8 Thanksgiving Side Dishes and Popular Thanksgiving Sides in Every State.
Capitalizing on these trends, Side Delights has launched its new mashed potatoes how-to video, which can be viewed above. The 30-second video provides simple steps for preparing potatoes to be mashed and served, with Side Delights’ branded offerings bringing even more convenience to the recipe.
“You can also cook a bag of Side Delights® Steamables™ in the microwave for eight minutes,” noted Triou. “Then just pour them into a bowl, add milk and butter, and mash!”
I said it once and I’ll say it again, buyers should not hesitate to take advantage of Side Delights’ impactful promotions. Click here to check out the brand’s list of helpful FAQ’s, and get in touch with FSN today to use the company’s exclusive video assets in your own holiday marketing programs.
For all of the latest fresh produce innovations this holiday season, stick with us here at ANUK.