Freska Helps Retailers Take Advantage of the Mango's Differing Flavor Profiles, Features and Attributes


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Wed. June 19th, 2013 - by Whit Grebitus

Welcome to this episode of What's In Store. Freska Produce International is gearing up for Summer holiday retail promotions, thanks to the help of its year round mango program. As the company wraps up production in Oaxaca, Freska is moving into the Sinaloa and Nayarit regions of Mexico. The mango experts are offering a range of varieties as summer gets underway, including Tommy Atkins, Kents, and Ataulfos. Retailers can take advantage of the differing flavor profiles, features and attributes of these mangos by cross-promoting the varieties at the same time yellows and reds are on the shelf. <hr class="legacyRuler"><hr class="invisible minimal-padding">The Tommy Atkins cultivar offers the beautiful aesthetics of a thicker skinned mango with yellowish-orange and deep red to purple blush exterior. Tommys offer a juicy but firm eating experience with medium fiber. Kents present plump cheeks, with greenish-yellow color and red shoulders. The extremely rich and sweet flavor offers consumers fiber-free flesh that slices clean to the pit. The small, flat, oblong Ataulfos offer a visually vibrant mango that will pop in produce departments as well as a unique, sweet, complex flavor and nearly fiber free flesh. Large displays will boost sales and drive other produce purchases as mangos are a highly desired item that consumers gravitate towards. <hr class="legacyRuler"><hr class="invisible minimal-padding">Food safety is top of mind for Freska Produce. The well being of the company's consumers is a top priority in delivering a healthy, nutritious, great-tasting product. All Freska produce conforms to international standards and is grown and packed under the rules, regulations and supervision of federal and state agencies. Wash produce with running tap water and using a colander or scrub brush is helpful to ensure these items are clean. In addition to thorough hand and fruit washing, make sure that utensils, countertops and cutting boards are thoroughly cleaned prior to use in food preparation<hr class="legacyRuler"><hr class="invisible minimal-padding">Bring the King of Fruit to your next eating experience, BBQ and Summer gathering. Than you for watching this episode of What's In Store.<hr class="legacyRuler"><hr class="invisible minimal-padding">