ANAHEIM, CA - Retailers, are you getting ready for the summer’s Olympics? Frieda’s sure is as it looks to revive a successful produce strategy. The produce company debuted its ready-to-eat crêpes over 40 years ago, seeing a boost in sales by strategically placing them in the produce aisle next to fresh summer berries. This year, the company is utilizing Olympic fervor with a unique campaign appropriately featuring the French-style crêpes in new packaging with Olympics-themed stickers.
"Designed to appeal to national and regional retailers, buyers, merchandisers, and produce department professionals, these crêpes promise to bring a taste of France to consumers across the country," shared Alex Jackson, Vice President of Sales and Procurement.
Frieda’s has also elevated in-store merchandising with a two-tier, French bakery-inspired display for the produce department. The company encourages retailers to hang these displays on or near the berry case, as hooks are included. Consider also bringing in other items from the store, such as whipped cream and dessert toppings, a release stated.
Committed to a legacy of revolutionizing the fresh produce approach, Frieda’s noted how cross-merchandising crêpes and berries allowed retailers to witness an effortless increase in sales.
This is the perfect opportunity to capitalize on French-themed foods to pair with the summer Olympics, as well as the availability of fresh summer fruits and berries that make easy and tasty fillings, and an easy cart topper.
For more fun summer foods, check with ANUK daily.
