ANAHEIM, CA - Modern traditions may have candy as the go-to treat, but Frieda’s Branded Produce is endeavoring to swap out those sweets for something equally satisfying. Frieda’s becomes the “spooky foods” hotspot with all the Halloween flavors on display, and Vice President of Sales and Procurement Alex Jackson is letting me peek inside the cauldron.
“Halloween is a great time to grow incremental tropical sales during a holiday where produce can take a back seat. Give consumers something spooky to purchase in produce and enjoy the sales lift!” says Alex. “Have fun building out your ‘spooky foods’ displays with creepy-looking fruits and vegetables in our display bin or dry and refrigerated cases. Remember, when it comes to Halloween, the possibilities are as endless as a moonlit night. By showcasing Frieda’s Branded Produce in both your physical and digital realms, you’re inviting customers to embark on a spooky food adventure.”
Rambutans, Kahuna® Jackfruit, Kiwano Melons, Buddha’s Hand, and Dragon Fruit are just the ingredients to add to your spooky potion to deliver an uncanny experience and tremendous merchandising opportunity. Witty, delicious recipe ideas such as Frieda’s Organic Stokes Purple® Sweet Potatoes make for the perfect “Witches’ Brew Smoothies.”
“In a world of sugary temptations, it’s easy to forget the true magic that fresh, vibrant fruits and vegetables can bring to our lives,” continues Alex. “Here at Frieda’s, the magic is in the colors, the flavors, and the endless possibilities that come with exploring new food experiences.”
Encourage children to explore the rainbow of flavors and textures with just a little imagination and some help from the Frieda’s team of specialty experts. The provider’s vibrant produce variety is sure to be a colorful treat and an easy swap for themed meals and creations. Create exotic dragon fruit “egg” or “creepy crawly” rambutans for a spooky display to get anybody into the spirit.
“Many of our spooky foods are rich in essential vitamins, minerals, and antioxidants. You can feel good knowing that you are providing your child with the nutrients they need to grow and develop while also satisfying their sweet tooth,” shares Alex. “Get the whole family involved in the kitchen! Use specialty produce as a canvas for culinary creativity. Create fruit kebabs, veggie platters, or even a Kiwan-O-Lantern. It’s a fun way to bond and inspire healthy habits.”
Frieda’s spooky foods are a surefire way to conjure up Halloween merchandising success. Transform your store into a Halloween hallow with creative signage and the company’s new display bins that feature customizable buttons to inspire and educate shoppers. Since 33 percent of shoppers avoid buying new fruits or vegetables because they don’t know how to use them, adding customizable QR codes to the buttons makes it easy for shoppers to find tasty, spooky food recipes for items like Dragon Fruit or Stokes Purple sweet potatoes and Jackfruit, which are sure to be an eerie addition to their Halloween tables.
Now, I may have gotten my costume and decorations ahead of the festive weekend, but I can’t wait to get some extra spooky and specialty products into my bags.
ANUK will keep a pulse on the radar for more merchandising strategies and creative ways to incorporate fresh.
