<p>Frieda's Specialty Produce is launching a new campaign entitled, "Eat One Fruit a Day That Scares You."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">With its new consumer campaign, the company aims "to change the way America eats fruits & vegetables." Consumers are challenged to eat specialty fruits like Dragon Fruit, Kiwanos®, and Mangosteens, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"We want to encourage people to explore the produce department for something new and exciting, and take a chance with an item on the menu you haven’t tasted before," said Karen Caplan, president and CEO of Frieda’s. "After all, what better way to eat more fruits and vegetables than to keep trying new things? The next new fruit you try might just end up being your new favorite!"<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">They are also encouraged to share their stories about specialty fruit over social media. Consumers can easily join in the conversation, get tips from other consumers, and share their own adventures by using the tag #FearNoFruit on Twitter, Facebook, and Instagram.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Frieda’s encourages interested retailers, wholesalers, and foodservice distributors to join in the mission to change the way America eats fruits and vegetables by providing consumers with unique produce. Contact Frieda’s for key merchandising recommendations, promotional ideas, a product list, and marketing tools all designed to support the "Eat One Fruit a Day That Scares You" campaign. Also available from Frieda’s are extensive product information, high resolution images, and a recipe database to assist with any marketing needs.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.friedas.com/" target="_new"> Frieda's Specialty Produce </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
