Frieda's Partners with Los Angeles Chefs for Holiday-Inspired Produce Dishes
- by Melissa De Leon Chavez
LOS ALAMITOS, CA - The holidays are a time for festivities and gratitude—and for eating. To ensure retailers are inspiring produce-seeking consumers, Frieda’s Specialty Produce has teamed up with chefs from Los Angeles’ food-forward scene on some tasty holiday dishes.
“At Frieda’s, we have partnered with chefs Heather and Emily from Botanica Restaurant in Los Angeles, which was named one of the Top 10 new restaurants in 2017 by LA Magazine,” said Alex Jackson Berkley, Assistant Sales Manager. “Their recipes fit in perfectly for New Year entertaining, while inspiring consumers to try new dishes.”
Frieda’s noted in a press release that a recent Wakefield Research poll shows 85 percent of consumers plan to attend a holiday celebration this season, while 97 percent of consumers plan to shop for produce to fuel their holiday celebrations.
New Year’s Eve parties and New Year’s Day brunches are great ways to celebrate, and Frieda’s and its culinary partners have just the thing.
“We love working with the Stokes Purple® sweet potatoes from Frieda’s,” said Chef Heather Sperling. “They're so versatile and have a place at every table—from morning though night! Purple Sweet Potato Fritters with Green Tahini is a dish that's as ideal as a passed hors d'oeuvre as it is as a dinner party centerpiece. Garam Masala Purple Sweet Potatoes with Garlicky Yogurt is a vibrant, unexpected side dish that will definitely be on my holiday table. We love riffing on hummus, and one of our new favorites is Spiced Purple Sweet Potato Hummus, ideally served on a crudité platter with roasted purple asparagus, charred orange cauliflower, crunchy jicama, and mini sweet peppers.”
Alex added that the Frieda’s team is all about inspiring new food experiences, something the team shares with Botanica.
“There is no better way to ring in the New Year than by introducing your friends and family to new, delicious foods,” she concluded.
Frieda’s can be contacted directly to help retailers plan New Year’s Eve displays with products like Stokes Purple sweet potatoes, purple asparagus, colored cauliflower, Meyer lemons, jicama, elephant garlic, and mini sweet peppers.
Let the festivities and food-buying begin!