Frieda's Releasing Winter Squashes for Retail Sale


Fri. September 5th, 2014
- by Jordan Okumura     

LOS ALAMITOS, CA - Frieda's is encouraging its retail partners to get a jump on the fall season with its wide variety of hard-shelled winter squashes like the well-known Butternut and the foodie’s darling Delicata.

Karen Caplan, President and CEO

“Winter squashes are not just for show. Shoppers love them because they are delicious and full of nutrients,” said Karen Caplan, President and CEO of Frieda’s Inc. “These winter squashes are easy to prepare, healthy, and filling, as well as beautiful as home décor. They are winners—any way you slice them!”

According to a press release, Frieda's already has its Butternut, Delicata, Kabocha, Acorn, Spaghetti, Gold Nugget, Sweet Dumpling, Carnival, Hubbard, and Turban Squashes available for produce aisles.

Frieda's says that the best course of action for retailers is to take advantage of this diverse product offering with a variety squash display. These displays, together with signs showing shoppers that the products are “totally edible” and some halved samples highlighting the color contrast between skin and flesh, can add a rustic and bountiful feel to produce aisles.

Squash is an excellent source of vitamin A and C and can be included as an easy component for one-dish meals. For example, Frieda's recommends halving or quartering the squash, scooping out the seeds, and roasting, baking, or steaming the delicious vegetable with the skin on.

Frieda's is also making its product information, high resolution images, and extensive recipe database available to retailers. Interested parties can contact a Frieda's representative for access to these resources as well as to pre-book product for fall promotions.

Frieda's

 
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