Fruit World Rolls Out Eye-Catching New Citrus Packaging; Bianca Kaprielian Shares


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Mon. December 4th, 2023 - by Melissa De Leon Chavez

REEDLEY, CA - It’s bold! It’s inviting! It’s energetic! It’s Fruit World’s newest packaging debut! The fresh produce supplier is ushering in the anticipated California citrus season with a fresh and bold new packaging rollout.

Bianca Kaprielian, Founder and Chief Executive Officer, Fruit World"The winter California Citrus season brings an awesome selection of organic citrus bursting with freshness and flavor. It's a testament to our commitment to delivering the best to our customers,” shared Bianca Kaprielian, Founder and Chief Executive Officer.

Authentic to the brand it represents, Fruit World’s lively new packaging is as bold as the fruits it contains. As a press release explained, each eye-catching bag comes with a unique QR code, inviting consumers on a journey through the heart of the company’s "deliciously different" ethos.

Fruit World is ushering in the anticipated California citrus season with a fresh and bold new packaging rollout

"Our new packaging reflects our dedication to bringing a sense of fun and energy to every Fruit World experience. We want our customers to feel the excitement of discovering something exceptional with every bag they open," Kaprielian explains.

The citrus maven offers a wide range of varieties and a combination of pack styles across its robust citrus line, including Mandarins, oranges, grapefruit, lemons, and specialty citrus.

As the grower reported in its release, the season has started later than usual, with limited volume; however, Fruit World has increased its organic production and is excited to offer its partners citrus picked at the season's peak.

"At Fruit World, we believe in offering more than just fruit. We provide an experience—a journey into a world where flavor is key, family farms are at the front and center, and each bite tells a story of authenticity and care," Kaprielian concludes.

The provider offers a wide range of varieties and a combination of pack styles across its robust citrus line

New packaging isn’t the only exciting development under the Fruit World roof, as the organic and conventional fruit company has also just become Equitable Food Initiative (EFI) certified.

Looking to catch consumers’ attention with the energetic and alluring new citrus packaging lineup? Be sure to contact the Fruit World sales team or check out the company’s website.

Happy citrus selling!

Fruit World