Fruits from Chile's Chilean Citrus Committee Partners with Shopkick to Drive Chilean Citrus Purchases; Karen Brux and Jaysen Gillespie Share
- by Peggy Packer
CHILE - Inspiration often strikes when you least expect it. I know many self-proclaimed foodies who will revamp their entire grocery list because an ingredient or image caught their attention. This is why creating consumer incentive is so important, and doesn’t Fruits from Chile's Chilean Citrus Committee know it. The organization recently partnered with rewards app Shopkick to launch an innovative program, running from August 30 to September 20, that educates and inspires shoppers online and encourages Chilean citrus purchases at the store level.
“We were drawn to this program because it allows us to communicate with the citrus shopper throughout the path to purchase, from online discovery to in-store purchase,” comments Karen Brux, Managing Director of the Chilean Fresh Fruit Association. “This program will have a direct, measurable impact on both shopper awareness and demand for Chilean citrus.”
Shopkick rewards its users for actions taken across the shopping experience, both online and onsite, such as walking into stores, scanning items in the aisle, making in-app or in-store purchases, and submitting receipts. According to a press release, Chilean citrus is one of the first fresh produce categories to partner with Shopkick.
In addition to discovering information on Chilean lemons, Mandarins, and Navels on the app, Shopkick users can find seasonal recipes that link back to the Fruits from Chile website. When shopping at select regional and national retail chains, users will be rewarded with “kicks” for both scanning Chilean citrus in-store, as well as buying the fruit and scanning the receipt.
“The key is for brands and retailers to marry brick and mortar with the digital world,” adds Jaysen Gillespie, Executive Vice President of Analytics and Data Science for Shopkick. “The Shopkick app facilitates this process. We are excited to expand our footprint in the fresh produce industry by partnering with Chilean citrus to drive meaningful engagement with consumers and, ultimately, measurable results for our partner.”
Chilean lemons, Mandarins, and Navels are currently available at retailers nationwide, likely sitting prominently in the produce aisle as they strike shoppers with new culinary inspiration.