MONTREAL, QC - Fruits From Chile has been delivering delicious fruit to North American markets with key categories like blueberries, citrus, stonefruit, and more. At this year's CPMA Conference and Trade Show, the Chilean Fresh Fruit Association will make their case, meet with partners, and dish about an upcoming season packed with promotional opportunities.
“Our key message is that Chile is the one place for everything fresh,” said Karen Brux, Managing Director of the Chilean Fresh Fruit Association. “From cherries, blueberries, grapes, and stonefruit during the winter months to kiwifruit and citrus in the spring, summer, and fall, you can look to Chile for counter-seasonal supply of all your favorite fruits!” said Karen, noting that Fruits From Chile works with importers, wholesalers, and retailers to drive sales of Chilean produce.
Karen continued: “We support all the major retail chains in Canada, but wholesale markets, like the Ontario Food Terminal, also
And, though several Chilean fruit seasons have just wrapped up, there are a number of categories just over the horizon. At booth #1521, CPMA show-goers can meet with the association’s Toronto-based merchandiser, Susanne Bertolas, and Monserrat Valenzuela, from the Santiago-based Chilean Citrus Committee.
“The CPMA annual convention is the perfect setting for us to connect with our Canadian partners. With the convention taking place at the end of our season for grapes, blueberries, and stonefruit, it’s the perfect time to review promotion programs and wrap up the season. On the other hand, we can also look forward to the Chilean Citrus season, which kicks off in May, and start putting plans in place for mandarin, navel, and lemon promotions,” Karen noted, adding: “There are always a number of Chilean exporters who attend the convention, so we also arrange market tours and meetings with key buyers.”
With ample supplies of high-quality counter-seasonal fruit across key categories, Karen told me, Fruits From Chile has everything North American providers need to get high-quality citrus in the coming months.
“The Chilean Citrus season begins in May and continues through October. Chile is the premier source for Southern Hemisphere citrus, and our volumes are growing year on year, so we’re excited to meet with all our Canadian partners and start talking about programs for the upcoming season,” Karen noted. “We’ll also be showcasing our new Facebook page that we’ve launched for Canada (Fruits From Chile Canada). We decided to have a separate Facebook presence for Canada so we can be more targeted with messaging in both English and French.”
Finally, Karen told me that Fruits From Chile is upping its social media game in the Great White North.
“We’ve partnered with social influencers in Canada, and have sponsored everything from a marathon to a hockey association, promoting fruit as a healthy snack,” added Karen.
CPMA Convention & Trade Show attendees, be sure to drop by booth #1521 at the Palais des congrès de Montréal, April 2-4, to learn more about Fruits From Chile.
