Gabriela D’Arrigo Shares D’Arrigo New York's Tips And Insights for the Holidays
- by Jordan Okumura
BRONX, NY - The winter holidays are the time of year when the best of the best truly rise to the occasion, and D’Arrigo New York is one of those companies providing a rising tide to lift all boats. As we move toward Christmas and New Year’s, the family-owned full-line wholesale produce distribution enterprise is providing tips and best practices for its customers and coveted client mix.
I asked Gabriela D’Arrigo, Vice President of Marketing and Communications, what insights she has as we break into December and, as always, she did not disappoint.
“Keep an eye on culinary trends. Most consumers capitalize on these during the holiday season, and suppliers and retailers alike can partner to build merchandising opportunities to feature products in space not traditionally held by fresh produce—or vice versa,” she tells me.
Gabriela also notes that it is essential to take a look at volumes from the previous year, especially with staple items.
“The classics are classics for a very good reason,” she expresses. “And as always, communicate with your suppliers. They hold the keys to success at retail.”
Some of the key categories that D’Arrigo advises have been top of mind for retailers during the holiday run are mushrooms, Brussels sprouts, squash, cranberries, herbs, and salad blends, just to name a few. So make sure that you have checked the list...twice.
D'Arrigo NY helps its partners harness the sales and promotional opportunities of the season by continuously engaging in communication with both its suppliers and customers. There are always items that are in excess come holiday season and it’s a great opportunity for everyone to move product and make money, Gabriela adds.
Do you hear that? We do. It is the ring at the register.