ELMHURST, IL - Putting a name behind the product can be the difference between securing repeat purchases and not. Marketing plays a major role in this concept, leading Gills Onions to team up with Foodmix Marketing Communications as it eyes expansion in the foodservice sector.
“We are excited about developing a new look and feel for our brand, as well as a refreshed strategic approach to reach working chefs and educating them on onion preparation,” says Megan Jacobson, Vice President of Sales and Marketing for Gills Onions. “We couldn’t be more excited to partner with a food-focused agency like Foodmix to be our stewards throughout our next chapter of marketing and look forward to seeing the impact we can have in the foodservice space.”
Gills Onions is known for providing foodservice operators with freshly prepared, value-added produce. With the support of Foodmix, Gills will refresh its branding and create tools to educate foodservice operators about the variety of onions that exist, what they are best used for, and how they are grown and processed to extend shelf-life.
Providing operators with onions grown with state-of-the-art processing operations that keep sustainability top-of-mind, Gills frees up back-of-house operations by offering a variety of fresh-cut onions that include whole peeled, sliced, slivered, diced, and pureed, a press release noted.
“Prioritizing chef relationships with our B2B clients is something that we have mastered over the decades,” says Sara Hagen, President of Foodmix Marketing Communications. “We love making connections with working chefs to fuel innovation and educate operators, so we are thrilled to be making Gills Onions that topic of conversation that will inspire those working directly with the produce.”
Foodmix will focus on creating Gills’ new brand positioning and refresh in addition to creating meaningful chef sessions. Efforts will span across social, digital, and sales collateral to help drive revenue and support Gills’ foodservice partners while upping brand visibility.
For more from Gills Onions as it builds out its foodservice presence, keep an eye out for ANUK.
