Giumarra and Grocery Outlet Bring "eat brighter!" Melons to the Pacific Northwest
- by Jessica Donnel
LOS ANGELES, CA - Giumarra recently promoted its Nature’s Partner eat brighter!™-labeled watermelons, featuring Oscar the Grouch, at Grocery Outlet’s “Freshtival.”
The event, which was held June 5-7 in select regional stores serviced by Portland-based United Salad, encouraged visitors to increase their consumption of fresh fruits and vegetables.
“Grocery Outlet has been committed to the eat brighter! program since its inception, using Sesame Street characters in our print ad circulars and supporting suppliers such as Giumarra who have actively promoted this program through packaging and displays,” said Don Murphy, Director of Produce and Floral for Grocery Outlet. “We look forward to working with our partners Giumarra and United Salad as we continue to educate our consumers on the benefits of eating fresh, healthy meals.”
During the event, staff provided kids with eat brighter! melon coloring pages, courtesy of the Produce Marketing Association (PMA) and Sesame Workshop. These pages are designed to encourage produce consumption by featuring a three-week chart for kids to color in a fruit or vegetable they eat every day, according to a press release.
“We believe the eat brighter! program is a fun and educational way to connect kids with the importance of eating fresh produce,” said Kellee Harris, Western Region Business Manager for Giumarra. “Grocery Outlet and United Salad are committed to this program and we look forward to future promotions to continue carrying the eat brighter! message to families and their children nationwide.”
Giumarra offers Sesame Street eat brighter! packaging on watermelons, grapes, and blueberries, and plans to expand the line this fall with additional commodities.