Giumarra is announcing increased tonnage and an earlier availability for its Mexican watermelons.
The company is currently shipping its West Mexico watermelon program as part of its spring season, which began three weeks ahead of schedule, according to a press release. The early time frame is the result of earlier transplanting, improved growing practices, and ideal weather conditions.
"These are some of the nicest quality fields I've seen, with excellent size, clean fruit, and great tonnage," says Corsaro, CEO of the Giumarra Companies.
Additional success has been achieved by trialing watermelon crops in other areas of Mexico, beyond Giumarra's normal production in Sonora. The company is now producing watermelons in Baja California Sur, Sinaloa, Colima, and Michoacán."We will have a slight overlap as we transition out of the fruit from southern Mexico. Our Sonoran program starts just south of Guaymas and progresses northward as we work our way to Hermosillo," says Pacheco, Sales Manager of Giumarra Nogales.
Giumarra will be able to provide customers with excellent quality and volume throughout June, and can offer Fair Trade Certified watermelons to customers who are interested. Fair Trade Certified watermelons are marketed for a slight premium, with labeling and point-of-sale materials to let consumers know their purchase is directly benefiting farm workers.
"Our grower is deeply invested in the Fair Trade program and for two years, has used it to complement the excellent social responsibility principles already in place at his ranches," says Gil Munguia, Division Manager of Giumarra Nogales. "We hope to see more customers interested in the program in the future as they realize the value of connecting with consumers in this way."
Giumarra Companies
