Good Foods Revives "Dip Into Summer" Campaign With Tour; Briana Voss Details
PLEASANT PRAIRIE, WI - Get ready, because its about to be #GuacGirlSummer thanks to Good Foods and the return of its Dip Into Summer campaign. This year, the company will host a nationwide experiential tour featuring its tasty dips and guacamole as well as a weekly social sweepstakes and coast-to-coast community walks.
“Summer is a time for community, so we’re excited to have even more opportunities to engage with consumers online and on the road all season long,” said Briana Voss, Senior Director of Omni-Channel Marketing. “Each of these touchpoints allows us to further our mission to bring good food to everyone.”
Good Foods officially kicked off the 2023 tour on June 4 in Los Angeles, California, at Hot Girl Walk, an event uniting women to promote mental and physical wellness. According to a release, the brand collaborated with Founder and Creator Mia Lind to share its Chunky Guacamole with participants, and it will continue to bring its products to other community walks nationwide.
To complement these partnerships, Good Foods has launched a weekly #GuacGirlSummer sweepstakes that will take place through July 31. Consumers can respond to weekly prompts on Instagram and TikTok for a chance to win a variety of prizes, encouraging them to stock up on the brand’s offerings.
For its second year in a row, Good Foods will also hit the road in its Airstream to engage with shoppers at summertime events, farmers markets, and retail locations. At each stop, the brand will sample products and give away swag and other prizes.
Click here to see where Good Foods will be popping up.
Keep summer tasty with Good Foods dips and guac on your shelves.