UNITED STATES - Marketing, marketing, marketing. That’s a big part of what business is all about. Whether you’re a digital marketing pro or newbie, every company could use a quick refresher on making sure your brand is represented in the best way possible. When I saw that Google launched “Primer,” I wanted to see how the app can help those in the marketing biz succeed in their careers and help bring their companies to a new level. It’s a lot of fun too!
“Google created Primer as a way to make it easier for businesses to succeed online,” Google explains. “We realize that learning how to market your business for the first time can be difficult.”
And so I dove into my first lesson under the app’s PR & Media category – “What’s Your Story?” After a quick, less than 10 second rundown of the topic, I was given a quiz testing my knowledge. See if you can guess the answer!
No business is boring, the app proclaims. It’s just a matter of discovering what drives your company emotionally. After taking my first lesson, I was eager for more. The examples presented were interesting, and the interactive quizzes kept me engaged.
Google has partnered with industry experts in subject areas that include Content Marketing, PR & Media, and Search Advertising, according to the app’s website. Each subject covers four individual lessons that take 5 minutes or less to complete, and offer a number of real-world examples and interactive quizzes to teach you marketing skills in a short and sweet “no-nonsense, jargon-free” presentation.
Even if you’re a marketing veteran, this app is great for brushing up on your skills and learning others. Google says more subjects areas are coming soon, so it’ll be interesting to see what other topics the platform will cover.
Currently, Primer is only available for free for iPhone users in the U.S., but an Android version is promised. You can download the app now by clicking here. Enjoy!
