G&R Farms Celebrates 75 Year Anniversary With New Marketing Campaign
- by Jordan Okumura
GLENNVILLE, GA - Reaching 75 years is an enormous milestone, especially within an industry such as ours. Experience can be the bedrock of strategy, and G&R Farms is putting this to the test. With 75 years under its belt, the grower is launching a new consumer marketing campaign to promote its sweet onions from Peru.
“We’ve been growing, packing, marketing, and shipping sweet onions for nearly seven decades,” said Walt Dasher, Vice President. “My grandfather was one of the original pioneers that helped with the development and growth of Vidalia® onions. We’re continuing this tradition as we focus on perfecting the quality and flavor of our year-round onions while doing our part to protect the environment.”
Set to launch during the month of September, the campaign includes a newly-designed bin, POS materials, public relations, and social media activities, a press release revealed. A downloadable favorite family recipes booklet will be featured on Facebook along with weekly give-a-ways.
Historical family photos and video footage will be displayed across all social media channels educating consumers about the company’s history and heritage, as well as highlighting G&R Farms’ recent Rainforest Alliance certification. The Rainforest Alliance works to conserve biodiversity and promote the rights and welfare of workers. Farms that meet comprehensive standards for sustainability earn the Rainforest Alliance Certified™ seal.
“We’ve continued to incorporate our strict quality-control standards into our Peruvian sweet onion program which has resulted in such high-demand and consistent, premium quality. But we’re most proud to display the Rainforest Alliance logo on our bin, POS, and packaging which lets shoppers know our family farm is dedicated to sustainability and ensuring the health and well-being of our farmworkers in Peru,” remarked Dasher. “Although, much has changed over the years, the cornerstone of our business, which is rooted in honesty and integrity, has remained the same. We’re proud of this legacy as we look forward to an even brighter future.”
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