G&R Farms Kicks Off Second Annual Season of Giving Campaign; Walt Dasher Discusses
GLENVILLE, GA - The fall months are officially here, and there is a good spirit in the air as we slowly approach the holidays. Kicking off the gifting season a bit early, G&R Farms has announced the return of its “Season of Giving” retail promotion for the second year in a row. For the months of November and December, participating retailers can choose a charity or foodbank partner of their choice, to which proceeds from the company’s Peruvian onions will be donated.
“Our retail partners are in the best position to identify those community needs and facilitate bringing attention to them and making a difference,” said Walt Dasher, Vice President. “It is then our responsibility to help consumers who want to give back into one effort and bring the most good.”
During the campaign, retailers can choose new or existing partners in the community, and G&R Farms will donate a portion of the proceeds from all Peruvian onions sold during the promotion period to help the selected partners. In-store associates will work to help shoppers understand how their purchase supports their own community.
In the lead-up to the promotion, G&R Farms will provide its partners with secondary display bins for in-store displays, as well as POS materials and specially marked packaging. The supplier will also handle all coordination and promotion with the charity partners in order to streamline the process and make it easier for all its allies in the retail space. Retailers will also receive consumer PR, including in-market media and social media promotion, to boost the campaign and the onion category.
In 2020, this innovative campaign contributed to a donation of over $22,000 during the holiday season, a press release noted.
As a family-owned and value-driven company, G&R Farms is dedicated to giving back and helping meet the needs of many across the country.
Ready to be a part of the change? With G&R Farms’ high-quality Peruvian onions in your produce department, it's inevitable.