Grimmway Farms Cuts Ribbon on New Sales Office

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Tue. January 3rd, 2017 - by Jordan Okumura-Wright

BAKERSFIELD, CA - Grimmway Farms closed out 2016 with a milestone move, cutting the ribbon on new sales offices in Arvin, California.

Bob Borda, VP of Organic Sales, Grimmway Farms

“By combining the two sales teams, we have made it easier for our customers through better communication and service,” said Bob Borda, Vice President of Organic Sales, commenting on how the change will help the company meet rising demand. “This is an exciting time as we have seen record growth, and we are now prepared better than ever to tackle it.”

The new location is surrounded by striking views of one of the company’s prime organic vegetable ranches, according to a press release, and is helping the team to actively respond to the quickly-evolving organic marketplace.

“We made the move in an effort to support a more mainstream system of sales operations,” said Eric Proffitt, Senior Vice President of Sales. “With sales teams for Grimmway and Cal-Organic farms under the same roof, we are able to better serve our customers, offering a convenient, consolidated buying option for both conventional and organic produce.”

Grimmway added that the shift helps the team to continue carrying out its mission “to take care of our customers’ needs every day of the year with consistent quality, service, and competitive pricing.” This is aligned with a recent shift the company has noted from a previous produce industry trend to segment conventional from organic, where buyers look to a more unified, efficient approach.

We will continue to report as the company embarks on a new year and all that it holds.