BAKERSFIELD, CA - Grimmway Farms is introducing TRUE organic juices, a new product line designed to meet the growing demands of consumers looking for new options in the super premium organic juice category. TRUE blends Cal-Organic vegetables from Grimmway's farming operations with a mix of organic fruits to create a product that Grimmway is confident consumers are going to love.
“Given the increased popularity of organics, we believed that it was time to develop a juice that combines our home farm grown vegetables with premium fruits to offer a unique and great-tasting organic fruit and vegetable blend,” shared Steve Roodzant, General Manager of Beverage at Grimmway Farms.
The new line comes in six flavors: Bunched Greens, Bananaberry Crush, Wild Berry Blend, Tropical Mango, Blended Blue, and Pure Carrot.
“We analyzed the top seven selling flavors that account for the over half of the category sales, omitted Pomegranate, and developed the remaining six flavors,” said Melissa Pine, VP Beverage Sales. “Our goal was to focus on the flavors that appeal most to the consumers. Despite the huge growth in the demand for organics, we knew that being organic wasn’t enough – the product must taste great too.”
All six vibrant, full-bodied varieties can be purchased in either single serve 12oz or multi-serve 28oz bottles. The price point of these juices is comparable to the organic fruit and vegetable category.
According to a press release, Grimmway Farms has a team of sales representatives and in-store merchandisers in place to collaborate with its customers and retail partners in order to facilitate a seamless launch for TRUE organic juices in retail, foodservice, and convenience stores.
Based on the tremendous amount of support and excitement around the initial launch of the new TRUE organic juice line and the praise Grimmway has received, the company is predicting great things for TRUE organic juices.
Congratulations on this exciting launch, Grimmway Farms!
